Once upon a time the coolest girl in all the land hopped onto a plane to Miami, taking with her a bunch of her own clothes, a photographer called Guy Aroch and some Italian sneakers called Supergas. The shoes were a hundered years old. Well not the actual shoes, but the ancestors of the shoes. And they were super comfortable, which was nice for the girl. Once they were in Miami, the girl and her photographer grabbed a vintage car and drove off to find their fortune. Of images for the new Superga campaign. These are some of these photos. And the girl is, of course, Alexa Chung. Creative director of the brand and all-round cool chick fashion inspiration. Awesome. Enjoy.
