I always like a good summer campaign, and this one, launching the Edgars Shoe Gallery stores around South Africa, is just such a one. I mean what says summer more than exotic floral blooms? This campaign was shot by Caroline McClelland and styled by Bev Nates and features Namibian model-on-the-rise, An'Mire.

The campaign is designed to showcase 'shoes as art' within a floral context, like a Garden of Eden. And they have declared this as the new fun way to embrace the summer season. The six current specialist stores are in Blomfontein, Benoni, Umtata, Chatsworth, Phalaborwa and Klerk St Johanneburg.