Earlier I said in a post that today was a good day. And so let's continue in that vein by celebrating the new advertising campaigns of one of our favourite fashion boys. Rumoured to be receiving his knighthood in the New Year Honours List this year, soon to be Sir David Beckham has been a busy boy, promoting his latest lines.

The Belstaff campaign was announced a couple of months ago, but while we got to see David in his leathers occasionally around town, we didn't see the images. Now we have and we are not disappointed. Especially since we like him a bit rugged and messy.

Obviously we also love our Becks him in his undies. As God intended him to be. The latest line of his underwear for H+M covers the full spectrum of smalls from briefs through to long johns and everything in between.

Helpfully he modelled them for us so we can get a full view of what they look like. Apparently being a bit moody goes along with the line. But it is for winter so, I totally understand. Lovely. Enjoy.