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GIRLS: Zosia Mamet for US InStyle and ASOS, January 2014


The most unexpected of the GIRLS, Zosia Mamet, is emerging and an alternative, slightly hipster, style leader. Her signature mini tunics and pointed flats are starting to creep into mainstream, nowhere more obviously than in the very middle-America US InStyle magazine, in which Zosia features in January 2014 to promote the new season of GIRLS.

Wearing all her signature pieces and looking absolutely awesome, Zosia is not longer the absolute renegade of style. She is actually refining her look and making it work for her. And all the labels she is wearing in this story are major — Stella McCartney, Valentino, Mary Katrantzou, Chloe and Gucci.

Keeping just a bit of her attitude, the ASOS new issue also features Zosia, this time with cover options too. I love the crazy here. It is pitched just right. And tempered with some cool sports luxe and loads and loads of smiles.

This is exactly the type of fashion story I respond well to. Authentic, unexpected, edgy and fun. When they are happy, I am happy. And it is all the more enjoyable when it is a surprise. Love it.

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