Well there are plenty of us that love the GIRLS TV show. But generally we focus all the style attention on the — well — girls. Allison Williams is brilliant, of course. Zosia Mamet is emerging as the coolest. And Lena Dunham is the frock horror show that we so desperately want to get it right. But now we have to sit up and take notice of the main man — played by Adam Driver.

AD has been chosen as the new face of men's wear from Gap for 2014. And while it made no sense on paper, just look at him here. It's totally seductive. Well it is to me. Especially these more moody images. Don't you think?