H&M Launches Second Eco Collection — Conscious Exclusive

Swedish high street store, H&M, have had a line of Conscious clothing out for about a year. Several stars including Ginnifer Goodwin, Michelle Williams and Amanda Seyfried have worn their offerings on the red carpet during this time. Now, with demand increasing, they have launched their second collection. This time including specific evening wear, called Conscious Exclusive.

It really is very pretty and puts paid to the idea that eco-friendly clothes have to look like they are better suited to hippies than movie stars. This collection is beautiful, on-trend and exquisitely made, even though it is made from sustainable fabrics like hemp, recycled polyester and organic cotton.

You can see loads of images of the collection online, but I liked these pieces best. So pretty. So cool. So absolutely socially aware. And pretty affordable in the main too. If you can get your hands on them.