I don't think I have ever flip-flopped quite as much on a celeb as I have with Gwyneth Paltrow. I mean I loved her to begin with. Then she cried at the Oscars and her pink dress was so low and poorly fitted that I went off her. Then I noticed how pretty she was. But then she got smug. And I hate smug. So I disliked her for most of the past ten years. Until Glee. In which she was just marvelous. I couldn't help myself. I loved her again. But then this happened. Gwyneth Paltrow decided to become a fashion designer. No, that's not it. She designed a white t-shirt in collaboration with Kain Label — who she says make the perfect tee. And it retails on her GOOP site for $90. Yup, a staggering R800. For a white t-shirt. The goop tee.

But that's not all. Oh no, the insults just keep coming. You see it is a one-size-fits-all situation. For women size 0 — 8. That's pretty much none of us. Well, you and you, if you can afford it, but not the rest of us. Really Gwynnie? Oh, and every week there will be another piece of goop-style announced, including clothing and home wares. Yay. Lucky us. Can't wait for more.