Fresh from her rather glum disposition and super-high hair for her H&M campaign, songstress Lana del Rey has appeared in support of another brand. This time it is for the luxury car brand Jaguar, as they launch their new F-Type sports car.

And in this campaign Lana is all sleek elegance. While H&M was 60s-inspired, this lot is straight out of the most opulent part of the 70s. This is low-cut classic beauty and wealth captured in a picture.

It's interesting because Lana drives a vintage Mercedes in real life — and is rumoured to be a bit of a petrol head. So I get that she would want to be associated with a car brand. I'm just surprised it is for a modern sport car rather than a retro vibe. Well, you never know. When the actual car gets launched (as opposed to just the images of the celeb endorsement, ahem) maybe it will make a bit more sense. Let's reconvene to discuss then. In the mean while enjoy. These are super pretty pictures.