We are having a bit of a new campaign day on the blog today, so let's round it up with one of my favourites, Nicole Richie. She has taken up the opportunity to front the campaign for her own collection  for Macy's. Well who better to personify the brand?

In a campaign photographed by Camilla Akrans, Nicole emphasised that it was a very welcome opportunity to ensure that her aesthetic was truly represented in this campaign after all the work that she put in. Good for her. I like it.