I told you guys about this new fall 2012 campaign that Alexa Chung is fronting for Maje a couple of months ago. Now we see the actual advertising campaign images for the first time.

The campaign was shot by Glen Luchford in Paris at the Porte des Lilas Metro station in the early hours of the morning. They have made the 1960s inspired images beautiful, but I am guessing that the whole experience was probably much more like that day I was shooting at the Purple Turtle in CT and found myself squashed into the men's loos as we tried to get the right angle on a shot. Defs not glamourous. Living the fashion dream...