James Whatling / Splash News

Yes, yesterday the exquisitely beautiful Rosie Huntington Whiteley launched her own range of knickers and bras, in partnership with the global go-to knickers and bra people, M&S. And it is unspeakably beautiful of course.

What I thought more interesting was that Rosie turned up dressed in a leather trimmed peplum dress by M&S themselves, from their Autograph range. No designer finery for her. And yet, look how expensive she makes that dress look. This to me is the message — with a bit of class and dignity one can make anything look good, as long as it fits properly (i.e. not too tight, ahem.)

Also interesting is that the entire range is inspired by roses. Of course literally it refers to her name. Duh. But also that she is always referred to as an 'English Rose'.

And of course that roses are very pretty and feminine and delightful to have around. Even as a print motif on our underwear. Nicely played Rosie.