My mate Alexa Chung is having a ripper of a year (as they say on Aussie Masterchef.) a TV hosting gig, a self-penned book, a make-up line, and now a campaign for one of the most prestigious luggage companies in the world — Longchamp.

Alexa was yesterday announced as the new face of the brand and images of the campaign released for us all to see. And how lovely she looks in them too.

As someone who never travels without my little black fold-up Longchamp bag — or in fact goes to the gym, works on a fashion set or several other uses — I am a huge fan of the brand. I think that it is a life necessity to have a sassy little fold up bag stashed somewhere useful at all times. You never know when you are going to need it! And if it is good enough for Kate Middleton and Blake Lively to use on their travels, it is good enough for me.

Of course before Alexa, Kate Moss was the face of the brand. It's a lot to live up to but Alexa seems to be coping just fine. As you can tell from these behind the scenes shots as well.