Ricardo Ticci has been known for discovering new faces and promoting unexpected stars of his campaigns. The latest in this long line is singer Erykah Badu. Now Erykah Badu has always been known for her distinctive style and is quite beautiful, of course. It's just that no one ever thought to marry her distinct look with that of a Parisian couture house. Until now. The new SS 2014 Givenchy campaign — shot by Mert and Marcus — features the songstress. Apparently she was who Ricardo had in mind whilst designing the range, and it all came together when she agreed to be his face. Genius.